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Beyond being fun, YouTube can also be a powerful marketing tool for your business. However, you must produce something of interest that will not only attract viewership, but provide value to your company. In addition, you need to effectively promote your video on YouTube. Is it worth all this effort? YouTube is now the third most popular site on the Web, so--in a word, the answer is YES!
The following resources explain how to tap into YouTube's marketing power for your business: