Image from Jack Bogdan
Perhaps the most important tenant of social media marketing is participation. Participating in the social Web can take many forms, including creating and maintaining your own blog, commenting on other blogs at places like Blogger, contributing to discussion forums and groups, such as on Yahoo! Groups, partaking in social networks, such as LinkedIn and Facebook, developing compelling YouTube videos, sharing images on Flickr, collaborating to produce Wikipedia content, ranking, tagging, and sharing your favorite sites on bookmarking services like
delicious and StumbleUpon, and using Twitter to converse with your potential customers.
So, how do you create engaging content that really "connects" with your audience on the social Web? The following resources provide a variety of ways to spark conversations on the social Web: