Image by hellveticaIt is not readily apparent to many businesspeople how to use Twitter to influence consumers, build brands, gather customer feedback, or do much of anything beyond following the daily shopping habits of a supermodel or movie star. However, since this microblogging platform has over 190 million users, with a likely 50 million users by yearend, Twitter's popularity alone makes it worth investigating as a social media marketing tool.
From small companies to mega-corporations, businesses are finding innovative ways to use Twitter to inexpensively and precisely target consumers, informing them of new products and services, and even providing product support. Take for example Microsoft's Twitter-based customer support for Windows 7, which offers real-time responses to consumer questions about Windows 7.
On the other end of the spectrum is the comparatively diminutive Web site BBGeeks, which used Twitter to "further its brand, get traffic and gain backlinks," as documented in a highly informative and detailed case study. Regardless of the size of the company, consumers must be willing to "follow" them on Twitter. The resources below present a variety of ways to accomplish this goal, as well as many other ideas for using Twitter to promote your business:
- How To Use Twitter: Get Twitter Followers & Potential Consumers!
- Twittering with Consumers
- Customer Twervice: Exploring Best Practices and Case Studies In Customer
Service Efforts Using Twitter
- Ten Ways Twitter will Change American Business
- The Ten Ways Twitter Will Permanently Change American Business
- Twellow (Twitter Yellow Page Business Directory)