Friday, August 27, 2010

Careers Opportunities in Social Media Marketing!

How hot is social media marketing (SMM)? According to the CMO Survey, sponsored by the Duke University Fuqua School of Business and American Marketing Association, social media spending is expected to grow by a whopping 300 percent in the next 5 years!

What does the rapid growth in social media spending mean for jobs in the field? The Social Media Influence report, The State of Social Media Jobs 2010, found that, “The number of social media job postings has increased by more than 600 percent to over 21,000 in the past five years.” Moreover, the demand for social media marketers is expected to continue and expand rapidly, as more corporations embrace social media as viable marketing strategy. Admittedly, in relative terms, the number of SMM jobs is still small compared to traditional PR, marketing, and advertising positions. Despite the diminutive size, social media jobs are where the rapid growth is occurring, while the conventional positions are shrinking or stagnant.

To learn more about the career opportunities in social media marketing, check out the following resources:

Monday, August 16, 2010

Next Big Thing in Social Media!

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Image by anaclaradallavalle
Recently, I took some time to examine past trends in information technology. It was interesting to see what the experts have forecasted over the last couple of decades. So, how accurately have past pundits been in predicting the course of new information technologies? Back in the 1970s, expert systems were going to revolutionize the way businesses were run, acquiring and preserving corporate know-how in decision-making software. It turned out that expert systems were simply too "brittle" to capture the knowledge necessary to make decisions in complex real world situations. The limitations of logic-based machines caused them to "breakdown" when attempting to address the messy circumstances that human thinking effectively deals with every day.

Nonetheless, it is worth pointing out that there have been significant technology predictions that eventually bore fruit, such as automated speech recognition. In general, however, history hasn't been kind to futurists, especially those that have forecasted huge technological leaps in short periods. As an example, some social media pundits envision human-machine interfaces, making the Internet (and social media) an integral part of our minds (--talk about an "electronic leash"!).

With the above caveats in mind, enjoy the following provocative speculations about the future of social media.

Admittedly, most will likely turn out to be wrong or take longer than expected, and perhaps the most important ones will go entirely unforeseen by the experts. I look forward to hearing your reactions to these forecasts and, of course, your own predictions about the future of social media.

Monday, August 9, 2010

Promoting Your Business with a YouTube Video!

Okay, admit it, most of you have sneaked a peak at YouTube videos like the one showing Bruce Lee playing ping pong with nun-chucks.

 Image by Dr. LoveMachine
Beyond being fun, YouTube can also be a powerful marketing tool for your business. However, you must produce something of interest that will not only attract viewership, but provide value to your company. In addition, you need to effectively promote your video on YouTube. Is it worth all this effort? YouTube is now the third most popular site on the Web, so--in a word, the answer is YES!

The following resources explain how to tap into YouTube's marketing power for your business:

Monday, August 2, 2010

Creating Engaging Social Media Content!

Image from Jack Bogdan

Perhaps the most important tenant of social media marketing is participation. Participating in the social Web can take many forms, including creating and maintaining your own blog, commenting on other blogs at places like Blogger, contributing to discussion forums and groups, such as on Yahoo! Groups, partaking in social networks, such as LinkedIn and Facebook, developing compelling YouTube videos, sharing images on Flickr, collaborating to produce Wikipedia content, ranking, tagging, and sharing your favorite sites on bookmarking services like
delicious and StumbleUpon, and using Twitter to converse with your potential customers.

So, how do you create engaging content that really "connects" with your audience on the social Web? The following resources provide a variety of ways to spark conversations on the social Web: