I’m thrilled to announce that I recently signed the contracts to write what should be the first textbook on Social Media Marketing. I will be coauthoring the book with Nick Bormann, Krista Neher, and Donald Barker. Each of us has expertise in our field, which I believe will mesh to create a textbook that will be suitable for undergraduate and graduate programs alike. Together we bring a wealth of knowledge of social media, textbook writing, and economics to the table.
A little background on what drove my father (Donald Barker) and I to pitch the idea of a Social Media Marketing textbook to Cengage Learning:
(1) I’m currently teaching a course in Social Media Marketing through Spokane Falls Community College and have to use a trade book to teach the course. While the book I found is adequate, I really wanted to find a book that covered all the platforms and provided strategy.
(2) There are a multitude of trade books about Social Media Marketing on the market but nothing quite right for a classroom.
(3) With many community colleges and graduate programs starting to offer courses (and some certificates) in Social Media Marketing, it seems like a perfect opportunity to fill the need for a textbook on the subject.
Our textbook will have an emphasis on strategy. In addition, the book will provide a variety of case studies and cover all the major social media platforms. With hard work and a little luck, we hope to have this book published in one year’s time.