Image by Say It Social
As the global recession wears on—cash-strapped companies continue to slash marketing, advertising, and public relations budgets and positions—with one highly notable exception—businesses spending on social media marketing has skyrocketed and continues to escalate at an unprecedented rate. The movement to social media has quite simply become a stampede, with social networks such as Facebook recently topping 300 million users, LinkedIn surpassing 40 million users, and Twitter, with 23.6 million users, grew by 900% over the last year!
According to the 2009 Digital Readiness Report, “…most organizations are considering hiring social media specialists.” However, despite the urgent, massive and growing need by business for social media marketing specialists, the number of people being educated in social media marketing falls far short of demand. Unfortunately, universities and community colleges have been slow to create social media marketing courses to meet this seemingly recession-proof career, leaving a vast educational vacuum and incredible opportunity for a forward thinking institutions to fill this gaping hole.